![]() ![]() The other could be to use Instagram’s swipe up link feature, directing your audience to your blog post on the site. For example, like this article, I could create a separate image for each story section, covering each different idea for using Instagram stories.That’s just one way you could share your latest blog posts. ![]() ![]() If you write blog posts, you could split them up in a creative way and share the key takeaways or the top tips of the article in your stories. ![]() Just make sure you identify the right influencers to work with for the best results. They’ll advertise on their social media that they will be taking over the brand’s social media, resulting in the influencers followers, engaging and following the brand account.As you might have guessed, influencer takeovers are known to help brands increase their following fairly quickly with a targeted audience. Previously being a huge success on Snapchat, brands are now working with more influencers to do takeovers on Instagram due to the great ROI.If you’re unsure what a takeover is, it’s when an influencer or brand takes over your story for 24 hours or a specific amount of time of which they will provide tips, news or exclusive content. Influencer Takeovers are an amazing idea to increase your reach. For example, if you’re a DJ or specialise in the music industry, you could share what happens behind the scenes, if you’re a clothing manufacturer, you could show the printing stages etc.Whilst you may not think it, there sure is at least one thing behind the scenes that will be of interest for your viewers. People love to know what happens behind-the-scenes, why not show them? Let them find out what it’s really like? It will definitely make them remember you and maybe even make them trust you more as they will better understand what you do.No matter what your company does, there will be something you can show to your audience. They’ll feel lucky for following you and may even spread the word about your offers and following you. When users receive special offers, they are much more likely to purchase from you. That’s one big reason why you need to start using Instagram stories.To make your followers feel lucky and generate even more sales, you should consider a special offer for those that follow you on Instagram. What does that mean? It means there is a great chance of gaining sales on this platform, providing that you have the right marketing strategy in place.With Instagram stories now allowing all users that have over 10,000 followers to add links in their stories, there’s now an, even more, chance of earning sales and driving traffic to your website. Research shows that almost a third of online shoppers (31%) use social media channels when browsing for new items to buy. So, now I’ve covered the basics about Instagram stories and how to get started, you’ve got no excuse not to use the feature! Let’s dive into the 9 different ideas and really dive into how to use Instagram stories. How to Use Instagram Stories: 9 Instagram Story Ideas to Try If the content you want to upload is past 24 hours, just screenshot it and crop it, then you can upload it to your story. Just swipe up and you’ll have access to content that you can upload to your Instagram story. Once clicked you will be able to take a picture, record a video or even start a live-stream.Instagram stories also allow you to upload content that has been taken/saved within the last 24 hours. Just load up the Instagram app, in the top left corner, you will notice a little camera icon. Instagram stories are very easy to create, every account, personal or business profile will allow you to create a story. That’s just a few reasons why you should use this feature. You can upload and/or take a picture or a short video clip which will be available to all your followers for a limited time of 24 hours.There are many benefits of using Instagram stories, some of these include, reaching a larger audience, driving traffic to a website, engaging with your followers and even building up hype for new products/services. Instagram stories are just like Snapchat and Facebook’s stories feature. That’s a crazy number, don’t you agree? Still, very few know how to use Instagram stories to drive real results.In this article, I will be teaching you how to use Instagram stories, different Instagram story ideas you can try, how to schedule them to publish automatically, and lastly how to look at results.Before we go any further, let’s cover what Instagram stories are, the benefits of the feature, and how to create your very first story! What Are Instagram Stories? This post was originally published on September 6th 2017, and was last updated on December 6th 2017.Instagram has over 700 million monthly active users. ![]()
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